In Norse mythology, Ash tree is what formed the first man.

Taking it further, “AÄSH” is the elaboration of the name which is also a form of expression. So let’s all just say “AÄSH”, let go and enjoy the day.

Started by 2 creative minds from Sweden and Singapore, AÄSH Studios sets to introduce a more upbeat collection of classic Scandinavian menswear and accessories. Spurred by our interest in sports and the athleticism of the Swedish sportsmen, the casuals are designed with a synergy of sports aesthetics and urban streetwear.

Produced in limited quantities, our pieces are constructed with fabrics that are 100% pure cotton. Simply, we don’t design and produce clothes just only because we like it. We want it to be a friendly companion with a bit of attitude to fulfill the day.